Zoe Loves Creating – photography & marketing

Zoe Hornby is a marketing professional and photographer in Maresme. Coming from a design and marketing background for tech industries in the UK, she has pulled her favourite bits from her old corporate life into a small business that she is not only hugely passionate about, but also one that perfectly fits with her family life. As a photographer, she prides herself on simple, no-frills photography. She has a wonderful ability to get the best out of her clients, using beautiful natural light, with Barcelona and Maresme as the backdrop.

Photographing the magic of weddings and family photography and also, coming from a marketing background, she has a strong understanding of branding and brand voice in imagery, having photographed for many small businesses in Barcelona. This is where her more recent venture into Instagram marketing comes in. Strategy, branding, design, and copywriting, are all areas of Zoe’s business expertise. Transferring that to Instagram marketing is both a natural and exciting move.

She knows how important it is for businesses, especially small businesses, to show up on social media. Consumers use Instagram as part of their due diligence in making their purchase choice so being present and sharing quality content is extremely important. Zoe recognises how Instagram is a time-consuming slog, especially when many small business owners would prefer to focus on exactly that… their business. So Zoe will show up for you, taking the Instagram stress away, creating awesome content with a plan, that will ultimately transfer into sales. 

I love the simplicity of it just being me and my camera and how, together, we can capture something special. Bigger jobs like weddings or website rebranding, but also a simple relaxed but professional LinkedIn photo that could be the difference in someone connecting with them… or not. And that power of imagery extends to Instagram marketing too. Getting it right, with a clear strategy and quality content, will help connect to an audience, which ultimately leads to more sales. Being part of that journey, starting with just me and my camera, is incredibly exciting.
Zoe Hornby

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