A hybrid marketing and real estate agency redefining how properties are sold
One.Homes is a real estate agency in Maresme, founded by Alex and Lars, bringing together international experience across real estate, marketing, and branding.
Rather than focusing on high volume, One.Homes takes a more selective approach. Each property is presented individually, with attention to how it’s positioned, marketed, and introduced to buyers.
Their process is built around preparation and presentation, using professional photography, video, 3D floor plans, property websites, printed materials, and curated Open Homes to showcase each home clearly and consistently. They work exclusively with properties they believe in, allowing them to dedicate time and resources to each listing.
The agency follows a structured sales process, including their 5–4–3 commission model and a coordinated launch strategy designed to create momentum from the beginning. Each property is introduced through three coordinated channels: personal networks, collaborating agents, and a database of qualified buyers. Dedicated property websites and white-label versions for partner agents help broaden exposure while keeping communication aligned.
In a market where many homes are handled by multiple agencies at once, One.Homes focuses on a more streamlined and coordinated approach. The aim is to create better visibility, attract qualified buyers, and manage the sales process with clarity and consistency.
One.Homes works with focus, integrity, and a structure that places your home at the centre of a high-impact launch across El Maresme.
We don’t list homes. We launch them.
Alex Gordon, Co-Founder
Find out more on their website or get in touch directly by email one@one.homes.
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One.Homes regularly organises Open Houses, which are still relatively uncommon in Maresme, to bring multiple interested buyers through a property at once, helping create early interest and momentum.