Uncover Your Spark: How to Be Irreplaceable in an AI World, No20

If AI can do what you do, I have good news for you:

You’re not going to “lose” your job — you just need to change how you talk about it (and finally own what makes you bloody brilliant).

Yes, you have a positioning challenge.

In this talk, Journalist & Copywriter Delia Monk introduces her SPARK Method™ — the framework for marketing your essence, not just your expertise — so your audience becomes the obvious, unforgettable choice in their niche.

Your audience will walk away knowing:

• What actually makes someone irreplaceable (spoiler: it’s not your certifications or how many years you’ve been doing this)

• How to identify the unique lens, story, and lived experience only they can bring

• The positioning question that cuts through the noise and makes them instantly memorable

The result: clarity on what makes them different, how to talk about it, and the unshakeable confidence to own it everywhere they show up.